CVTE, the worldwide renowned LCD TV main board solution provider, co-worked with SERAPHIC Information Technology to launch Freeview Play 2018 compliant 4K TVs, helping emerging smart TV brands and newcomers to enter into the UK market. SERAPHIC is the leading digital TV browser solution provider which owns market-proven HbbTV 2 technology-based solutions including Freeview Play, HbbTV, OpApp, etc.

Launched in 2015, Freeview Play is made to provide UK Digital Terrestrial Television (DTT) viewers with access to live, catch up and on-demand programming. In 2018, sales of Freeview Play devices exceeded five million in the UK, announced by Freeview and Digital UK.

Whereas it’s not easy for TV manufacturers especially those who own less R&D capability or new to the market to embrace Freeview Play, due to the extremely strict technical requirements.

By leveraging the edge of each party, CVTE and SERAPHIC jointly provide customized UI for different TV brands and help them deliver competitive Freeview Play products at an affordable price. This will be one of the first few Freeview Play projects led by ODM mode. In line with Freeview Play’s technical requirements supported by CVTE’s advanced architecture, different TV brands can remain complaint with Freeview Play specification with customized TV user interface, which will bring benefit for both consumers and content providers.

Meanwhile, the two companies work hard to largely improve the features of 4K TVs and bring access to the vast majority of the popular shows in Britain for local users, who could therefore enjoy advanced visual experience with less cost. As a design house, CVTE has served a wide range of device brands and therefore accumulated a large user base in Europe.

Ziyuan Zhong, Product Manager at CVTE, commented, “We’re much glad to continue cooperation with SERAPHIC, whose leading technology and strong client support impressed us a lot. With close collaboration with all parties, we are excited to help smart TV manufacturers expand the UK market quickly and in a highly cost-effective manner, which also offers end users more opportunities while they choose Freeview Play TVs on the market. As we see Freeview Play TVs are gaining a sales juggernaut in the UK, it’s also highly important for local retailers to provide Freeview Play devices to reach the most consumers.”

Xinwen Xue, VP Product Management at SERAPHIC, commented, “SERAPHIC is honored to work together with CVTE and help TV manufacturers wave with the fastest growing trend in the UK. We have been following Freeview Play specifications and working closely with the Freeview Play standard-setter since very early time. We’re confident in the bright future of Hybrid TV and dedicated to bringing more value to the smart TV industry.” 

About CVTE

CVTE (Guangzhou Shiyuan Electronic Technology Company Limited) was established in December 2005 with a registered capital of RMB 655.48034 million, and owns a number of subsidiaries. It is a worldwide renowned LCD TV main board solution provider. In 2018 over 80M pieces mainboard in the world were designed by CVTE, helping TV brands to make their products more competitive.

Moreover, CVTE has business in other fields, such as design, develop and sales Interactive Flat Panel, Medical Devices and related Intelligent Hardware. It owns two brands, SEEWO & MAXHUB, which are dedicated for Education and Corporate Interactive Flat Panel respectively, to enhance Education collaboration and improve Corporate communication efficiency. For more information about CVTE, please visit www.cvte.com/en/.

About SERAPHIC

SERAPHIC Information Technology (Shanghai) Co., Ltd. is a global market leader in co-building the ecosystem of family screens together with all parties. It provides solutions for hybrid TV, OTT, smart TV Web OS and Operator Apps, etc. As the emerging IoT trend is redefining our life and reshaping the future, SERAPHIC is dedicated to empowering the living room, enabling brand-new smart life scenes and making every family full of connected fun! Joining hands together with its pioneering industry partners, SERAPHIC brings easy access for worldwide end users to enjoy the best entertainment experience. Its market footprints cover Europe, Latin America, Africa and APAC, etc. As an HbbTV Association member, SERAPHIC also plays a proactive role in promoting and deploying HbbTV technologies across the globe. For more information about SERAPHIC, please visit www.seraphic-corp.com or send an email to info@seraphic-corp.com.